Precise Curiosity

Cultural mash-ups are one of the best ways the world can come together.

And, I’ve read 99 and it’s a step in the right direction.

OUTSIDE THE BOX - the phrase agencies use to abuse!

Thanks Oliver for sharing this.

The science of memes!

Awesome for anyone with thoughts and a desire to let them out.

iric:

Calling All copywriters, not a fan of Writeroom? try this on for size.

scotchandginger:

OMNIWRITER- a new writing tool for copywriters.

“We are a digital creative agency. We love great ideas. We also know how difficult it is to sometimes come up with those ideas.

We also love writing. We love writing for the simple pleasure of, well, writing. Besides, writing is a beautiful way to chase great ideas.

As mere mortals, we also face the usual challenges of daily life: a multitude of windows open on our computer desktops, messages, emails, calls, meetings, and those crazy thoughts that pass through our minds.

Ommwriter emerged as an internal tool to help transport us away from the humdrum noise; allowing us to be at one with ourselves and our ideas. All said and done, after having created something so valuable, we figured that Ommwriter was just too good to keep to ourselves.

Oh, and if by using Ommwriter, you stumble across a good idea, do us a favor. Have a beer on us, or send us a message and tell us what you think about it. We’d love to hear from you.”

Thanks

Herraiz Soto & Co

CREDITS

• Creative concept: Rafa Soto
• Art direction & Design: Román Rodríguez, Julia Solans
• Copy: Vicente Reyes
• Website development: Dani Llops, Fabio Canhamero, David Sáiz
• Ommwriter application development: Oriol Ferrer Mesià
• Account executive: Paulina Arana

There, I said it.

Photo courtesy: SafetyLast

The TED mandate.

I wish more presentations, pitches, meetings & talks would adopt this mandate.

The madness and the method of memes in society will always elude & amuse us at the same time.

This is just the beginning.

We need more of those. And more people who can bear the burden well.

via gapingvoid.com

Gut Prediction {Democratization of data will define the next decade. Information & culture will merge through technology to define governments, generations and tip the balance of power to whoever uses it intelligently. }

Internet vices - Boy, am I hooked!

sfh:

merlyngordon:

Internet Vices by Patrick Moberg: http://www.patrickmoberg.com/

This is not an anomaly, not a freak incident, not about some weirdo in Japan. This is a sign. It is not an isolated event - we now pay real money for virtual goods.

Our generation grew up with distinct online and offline personalities. We joked in real life and poked when online (OK, I acknowledge the bad pun!) But this is changing. There is no online vs. offline juxtaposition of life. All we have is seamless transition. Kids born on this day will think of the word offline as archaic.

I’ve always believed that the new media vs. old media debate is ridiculous. The audience doesn’t see the difference, why should the marketer. But this has to go one step further.

‘Living online’ is different from ‘living such that you don’t know what online even means’ - and this realization will reflect in what we do with this new wave.

Aldous Huxley

And my question is… How are all of us in the industry of advertising & communication going to leverage this?

via FlowingData

This is only the beginning for India & China

via bytelevel.com